[ Tips ] 一分鐘使用導覽
商品編號： 9-820-039 出版日期： 2019/11/20 作者姓名： Rayport, Jeffrey;Rascoff, Spencer;Ma, Susie L. 商品類別： Other 商品規格： 26p 再版日期： 2022/09/21 地域： 產業： 個案年度： -
商品敘述：
In 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the company''s pace of growth had started to slow. Most of the company''s revenue was generated by users clicking from its site to hotel booking sites. TripAdvisor relied on Google for both free and paid traffic. As Google began to build up and promote its own travel search services, the company sought to diversify by offering bookings for vacation rentals, restaurants and experiences. In addition, Kaufer created a new team called Core Experience (CoreX) to coordinate TripAdvisor''s branding and create a coherent product strategy across its business units. Could Kaufer and his executive team turn TripAdvisor''s overcome the Google threat and reinvigorate growth?
涵蓋領域：
Marketing;Operations and supply chain management;Strategy
相關資料：
哪些人也有訂購？